FREELANCE CREATIVE DIRECTOR, ART DIRECTOR AND CONTENT DIRECTOR - Currently taking on projects
Over the past 20 years Mike has developed internationally recognised campaigns for Vodafone, Stella Artois, and Virgin Blue. His experience gained as an advertising agency Head of Art, National Creative Director, and TVC Director, has given him an intimate understanding of ideas and how to communicate them through visually striking imagery.
Mike’s time as the National Creative Director of one of Australia’s top Content production companies, saw him apply and develop his art direction skills to motion graphics projects, digital design, content creation and the direction of TV campaigns for national brands. Pair that unique production experience with his internationally award-winning art direction skills, and you have a creative professional who can develop stunning visually-led communications.
His work has been awarded at local and international level; including Cannes, Award, One Show, Axis (NZ), AADC (SA), plus he has secured gold, silver and supreme trophies at national effectiveness and marketing shows. Prior to arriving in Australia, Mike helped guide Lowe Worldwide (Auckland) to become one of the top five creative agencies in their 80-office global network: a substantial leap considering their previous year’s ranking was only 47.
In 2011 Mike was the only South Australian resident to sit on the New York Festivals Jury, judging the Interactive and Art Direction technique categories, and the only art director to be invited to judge the 2011 Australian Insititute of Professional Photographers Awards (SA). Being invited to judge both of these prestigious award shows recognises Mike’s ability as a leader in his craft.
Mike’s love of photography has seen his work published in SoundVision magazine (UK), Dionysus magazine (NYC) and has seen over 230,000 downloads of his images featured on Unsplash.com (unsplash.com/mkwlsn).
Mike is an experienced creative leader, with an internationally recgognised level of expertise in his craft. He is a hands-on art director with intimate knowlege of how to design and craft the moving image. Mike offers a blend of world-class ideas and art directions skills, mixed with rare understanding of how to produce those ideas to the highest quality.