Over the past 20 years Mike has created internationally recognised campaigns for Vodafone, Stella Artois, MINI, NZ Lotteries and Pacific Blue. Mike has held posts as an advertising agency Writer, Head of Art, National Creative Director and most recently, Director.  

Since May 2012 Mike has held the role of National Creative Director of one of Australia's top Content production companies, applying his skills and experience to motion graphics projects, developing digital experiences and directing TV campaigns for national brands. This role has evolved to see Mike concentrate on directing full-time and is represented nationally by KOJO.

Prior to arriving in Australia, Mike helped guide Lowe Worldwide (Auckland) to become one of the top five creative agencies in their 80-office global network: a substantial leap considering their previous year’s ranking was only 47. His work has been awarded at local and international level plus he has secured gold, silver and supreme trophies at national effectiveness and marketing shows.

Mike was the only South Australian to sit on the 2011 New York Festivals Jury, judging the Interactive and Art Direction technique categories, and the only art director to be invited to judge the 2011 Australian Insititute of Professional Photographers Awards (SA). His style blog - - was selected as one of the top 10 blogs to watch in the world by Nickelson Wooster (ex-Neiman Marcus/Bergdorf Goodman Menswear Director). This selection was subsequently published in GQ magazine (USA) .